Canadian C1RCA retailers and shop sponsored skaters: can we have your attention! C1RCA Store Wars is back for another year with bigger and more lavish prizing than ever! What could top last year’s prize you ask? Here are the words straight from the horse’s mouth!

From C1RCA:

"What's up Canadian retailers!

We realize it takes a lot to get your team together, especially with operating your business at the same time – so we've decided to extend the Early Bird Registration to Friday, June 24th, giving you an extra week to take advantage of the Early Bird incentives: Submit before the Early Bird Registration Deadline of Friday, June 24th and YOUR SHOP will be included in all C1RCA Store Wars print and web advertising. We’ll also run a blog about your shop on Push.ca, previewing your plans for your Store Wars video entry.

But our biggest announcement is this: to celebrate our second year of C1RCA Store Wars, Push.ca and C1RCA have decided to double the cash prize!

Now the winner of C1RCA Store Wars 2011 walks with, not only the national recognition and title of Best Skate Shop Video in Canada, but also:

$10,000 in electronics equipment to be spent as you see fit
C1RCA x 'Your Shop' custom shoe
Push.ca Shop video profile and free online shop ad campaign
Concrete Skateboarding editorial and C1RCA Store Wars ad featuring the winning shop

So, get out and start filming. Submissions to Push.ca begin on September 23rd and close on October 3rd."

Want to get in on the action? Download the registration form here, fill it out and email it back to us. But before you begin filming make sure to take a moment and read over the Rules and Regulations and Entry Guidelines of the contest.

For further inquires, please send them to: Canada@fsd91.com

Here is the video of that set the standard in our last C1RCA Store Wars, Coastal Riders' winning entry.

You can also read about their strategy behind the video and their shoe design here, or check out all the entries from last year.

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