In the beginning, there were a few influencial brands that helped shape snowboarding into what recognize it as today. Names like Burton, Sims and Dragon were among those companies. But standing shoulder to shoulder among them was also Arnette.
After taking a step back from their goggle program a few years back, Arnette has returned full force. With Devun Walsh heading up a team that also consists of Dustin Craven, Sage Kotsenburg and Zac Marben, you know Arnette is once again serious about snowboarding. Read the press release below for full details on the re-emergence of this once iconic brand.
ARNETTE ANNOUNCES NEW SNOWBOARD TEAM
FOOTHILL RANCH, Calif.; January 10, 2011 – Arnette is proud to announce it has added an elite snowboard team in support of the 2011 re-launch of its snow goggle program.
Joining the family is the legendary Devun Walsh who will serve as Team Captain, along with young guns Zac Marben, Dustin Craven and Sage Kotsenburg rounding out the global squad.
“With the resurgence of our goggle program we hand-picked a team of four guys that truly embody what Arnette stands for, each in his own unique way,” says Arnette Global Brand Manager Joe Freitag. “Their attitude, style, originality and overall love for snowboarding bring them together to make one of the most influential teams out there. 2011 is going to be an epic year, and we’re very excited to have such an amazing group of guys representing Arnette on and off the hill.”
The “first four” are the backbone of Arnette’s revamped goggle program and epitomize what the brand stands for: heritage, creativity, progression, good times and balls-out shredding.
In the months ahead, keep an eye out for Devun, Zac, Dustin and Sage who will all be wearing Arnette’s new goggles – the Series 3 and Mercenary – as they tear it up this winter.
A few words from the team:
“I’m so stoked to have the opportunity to join such an influential brand, and it’s a true honor to be selected as Arnette’s snow team captain,” says Devun Walsh. “All the guys are super rad and the new goggles have such a great fit and clean look. The designers have done an awesome job putting a modern twist on a classic frame with the Series 3, and I’m psyched to wear goggles that work so well in all conditions.”
“I’m super excited to be on the Arnette team,” says Zac Marben. “We all have our own unique style, but totally respect one another’s riding abilities. The new goggles look and feel great, and people are stoked that Arnette is back on the mountain. I can’t wait to see what the future holds for Arnette and the team.”
“Riding for Arnette is awesome because they were the first pair of goggles I ever owned,” says Dustin Craven. “Arnette has a lot of history in snowboarding and being part of the goggle program feels great. The team is rad and having Devun [Walsh] on the program is legendary. I’m pumped on the quality of the new goggles, and their overall look and feel is really cool.”
“When I first started snowboarding, Arnette was one of the dopest brands around and I would’ve done anything to get my hands on a pair,” says Sage Kotsenburg. “Now I ride for Arnette which is an awesome feeling. The goggles work really well and the team is super solid. Arnette has some big things coming up this year and I love being part of it.”
Arnette’s new 2011 goggles – the Series 3 and Mercenary – will debut at SIA (booth #1135) in Denver, CO, followed by ISPO (booth #A2.312) in Munich, Germany. Retail prices start at USD $65.00, and they will be sold at finer snowboard shops worldwide beginning Fall 2011.
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